- Product Strategy
- User Research
- Product-Market Analysis
- Visual Design
- Interaction Design
- Usability Study
- Design Systems & Documentation
- Brand Guidelines
- Front-end Development
- Web Accessibility
- Paper and Pencil
- Axure RP
- Principle for Mac
- Invision/ MarvelApp
- Adobe Illustator
- Adobe After Effects
- Visual Studio Code
- Semantic HTML
- Flexbox & Grid
- CSS Animations
- React JS (basic)
- Git Version Control
- Wordpress Child Themes
Sr. Product Designer, Apr 2021
Switched over from designing for the B2C world to the B2B world as I started working at Dialpad as a Sr. Product designer. I am a part of a larger Dialpad design team on the Dialpad Meetings product. At Dialpad, we used data and research before getting into design thinking. One of my KRAs was to define solutions that no other competitor offered in the UCaaS spaces. I worked on features such as Huge meetings, Virtual backgrounds, Meeting navigation redesign, Bottom bar research & redesign, New meeting views & a lot of core meeting features that helped us closing the gap between DPM & other compititors. I also worked closely with the engineering & brand teams to help rebranding Dialpad meeting from UberConference.
The Viral Fever (TVFPlay), Remote
Product Designer, May 2016 - Jun 2020
Leading iterative Product Design in an Agile environment for The Viral Fever (Web desktop, Web Mobile, iOS, Android, AppleTV, FireTV & AndroidTV platforms) serving millions of users globally; responsible for all user interaction design for web as well as mobile web/native apps. Assisting in the ongoing product evolution to TVF's suite of iOS, Android, mobile web and TV platforms, involving comprehensive user research through in-person interviews and questionnaires, identifying pain points, detailed journey mapping, wire-framing, user flows, visual design, interactive prototypes for testing and an enhanced UI focused on increasing MAUs and reaching our KPIs and metrics. Working across a broad variety of disciplines, including Product, Engineering, and Analytics among a diverse and geographically dispersed team for strategy, ideation, pixel-perfect design implementations and A/B testing for page optimization.
UX Designer, Sep 2013 - May 2016
Led User Experience and Visual Design for this early stage startup that went on to become a successful mid sized series B funded company within a span of 3 years. We created India's first online lingerie store website, mobile web app, android & iOS app. Initially my role was to gather project requirements from stakeholders, garner feedback, detailed journey mapping and conducting user testing on wire frames, functional prototypes and visual designs, both for web and mobile. As the team started to grow, I scaled up from being an individual contributor to a design lead position where I spent a lot of my time in creating design systems & performing usability studies for the platform apps.
Interface Business Solutions, Mumbai
Senior UI Designer, Sep 2009 - Aug 2013
Responsible for product usability and ensuring a delightful user experience for our client products. As a part of IBS, I worked on a number of big and small projects such as the Cromaretails e-com website, TataDocomo web properties, Web strategy for Tata SME & Enterprise services merger, BajajFinserv web properties etc. Generated user stories, personas and use-cases for various growth and community engagement initiatives; specified user experience design through walk-throughs, interactive prototypes and wire-frames. For the first year, I worked full time from the IBS office and later worked remotely with the India team as I moved to the UK for further studies.
Epoch Technologies, Mumbai
Senior Business Analyst, Sep 2007 - Sep 2009
Served as a business analyst & product consultant for designing human-centric interfaces for Rediff.com, focusing on conceptualizing and designing solutions and case-studies to real-world problems faced in India. Worked on a number of Rediff initiatives such as music search, money management, user profile development etc. Also got a chance to work on a comparison shopping website for Reliance industries called Reliance BigMRP.
Product Analyst, Aug 2005 - Sep 2007
Joined as a jr. product analyst in 2005. Orios was already running a successful e-com flower delivery service. The idea was to develop a social networking website for teens in India. I assisted in the comprehensive user research through in-person interviews and questionnaires, identifying pain points, detailed journey mapping, wire-framing, user flows, product documentation. I was solely responsible for bridging the gap between the product requirements & the external development company. I worked out of the vendors office for over a year getting the product ready to ship in 2006. After that I worked on gathering user feedback & maintaining the product for the rest of my time at Orios.
Northumbria University, Newcastle upon tyne, UK
BSc. honours in Web design and development, 2010 - 2012
University of Mumbai
Bachelor of science, 2000 - 2003
Compufield Institute - Web design certification course
3D Studio Max, Maya, Flash, Photoshop, Coreldraw, Pagemaker
- 9stacks - Poker Game App: Design for Mobile & Desktop
- Nykaa - Website & App Design
- Dogspot - Cart & Checkout: Design & Optimization
- The Landing Page Company - A Lean UX agency
- Faboom - Fantasy Sports App
- Awfis - Website Redesign Project
- Active member of the 'Make WordPress Design' community.
- Contributor to the WordPress IRC channel.
- Google+ material design community contributor.